Here are over 250 essential marketing terms, broken down into key categories for easy understanding.
General marketing strategy
- 4 P’s of marketing: Product, Price, Place, and Promotion—the core pillars of any marketing strategy.
- 7 P’s of marketing: Expands on the 4 P’s by including People, Process, and Physical Evidence.
- B2B (Business-to-Business): Transactions and marketing efforts aimed at other businesses.
- B2C (Business-to-Consumer): Transactions and marketing efforts targeting individual consumers.
- Brand equity: The value a well-known brand name adds to a product or service.
- Brand identity: The visual and emotional representation of a business, including its name, logo, and overall tone.
- Brand positioning: How a brand is differentiated from its competitors and how consumers perceive it.
- Brand awareness: The extent to which a brand is recognized by consumers.
- Competitive analysis: A market research method for identifying competitors and evaluating their strengths and weaknesses.
- Demographics: Statistical data relating to a population, used to define a target audience.
- Guerrilla marketing: An unconventional, low-cost marketing tactic that aims to generate maximum results.
- Marketing mix: The combination of strategies a company uses to sell its products or services, often framed by the 4 P’s.
- Market research: The process of gathering data about your audience and competitors to inform marketing decisions.
- Market segmentation: Dividing a target audience into smaller groups based on shared characteristics.
- Market share: The percentage of a total market controlled by a specific company.
- Niche marketing: Targeting a specific, specialized segment of a market.
- Target market/audience: The specific group of people a company aims to reach with its marketing campaigns.
- Value proposition: A statement that explains the benefits a company provides to its customers.
Customer experience and sales funnel
- Buyer persona: A semi-fictional profile of your ideal customer, based on real data.
- Buyer’s journey: The process a buyer goes through from realizing a problem to making a purchase.
- Customer acquisition: The process of gaining new customers.
- Customer lifetime value (CLV): The total revenue a business can expect from a single customer over the course of their relationship.
- Customer relationship management (CRM): Software used to manage a company’s interactions with its customers and prospects.
- Customer retention: The ability to keep existing customers over time.
- Customer journey map: A visual representation of all the touchpoints a customer has with a brand.
- Customer experience (CX): The overall perception a customer has of a company, from initial discovery to post-purchase.
- Demand generation: Marketing programs that produce awareness and interest in a company’s offerings.
- Lead generation: The process of attracting potential customers or leads.
- Lead nurturing: Educating and building trust with prospects to guide them toward a purchase.
- Sales funnel: The visual path of a customer’s journey, from initial contact to final purchase.
- Top of the funnel (TOFU): The first stage of the sales funnel, focused on creating brand awareness.
- Middle of the funnel (MOFU): The second stage, where prospects are researching solutions.
- Bottom of the funnel (BOFU): The final stage, where a prospect is ready to buy.
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